Top 5 Street Marketing Tactics That Work
Street marketing is a great way to attract new customers. But it can be hard to know what tactics to use and when to use them. Here are the top five street marketing tactics you can use to attract customers, and what they do to increase foot traffic.
What is street marketing?
Street Marketing is the process of getting people to take notice of your product or service by using the road and other public spaces in innovative ways.
Why is street marketing important?
The road is where people are most exposed to marketing messages, and street marketing messages are typically most effective on the road (Briggs, 1992). So, if you want your brand to get noticed on the road, get out there and use the road.
Top 5 Street Marketing Tactics That Work
These five street marketing strategies are created to help you stand out and attract more prospective clients.
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Guerrilla Marketing
Guerrilla marketing is the process of getting your product or service noticed by turning the streets into a battlefield. The guerrilla marketing tactic is to get your message out there in the most unexpected way possible.
For example, if you're trying to sell a new kind of car, you might do a guerrilla marketing campaign to get people thinking about buying a new car. You might start with a billboard on the side of a highway or a bus stop, or you might start with a guerrilla ad in the newspaper.
Whatever you do, don't try to get your message out there traditionally – focus on the unique aspects of your product or service and get it out there uniquely. Then, you'll be able to get your message out there in a way that makes you look good and get people thinking about your product or service.
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Ambient Advertising
Ambient advertising is any marketing technique or tactic that you can use without drawing attention to yourself, such as the use of posters, flyers, or even neon signs. It's a perfect way to get your brand in front of your audience without being noticed.
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Street Teams
Street teams are a novel approach to marketing, in which an entrant is assigned a particular street to “prowl.” The entrant is given a number of days to walk along a specific route, stopping at various locations along the way, performing some marketing task, and leaving a business card or flyer at the spot.
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Wildposting
The goal of wildposting is to have an entrant post an unusual message somewhere on the street.
For example, you might have an entrant post a note on a billboard that reads “I have no idea why I just spent $3000 on a new car, but I just did.” Or, you might have an entrant post a note on a street sign that says, “Stop and buy my new kind of sandwich.” Either way, the goal is to get people to stop and take notice of your brand.
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Mobile Marketing
Mobile marketing is the use of mobile media and multi-platform channels to promote a business brand or product. It is a subset of digital marketing – a field that refers to all promotional efforts using digital technologies, including Facebook, Twitter, and the Internet.
Bonus ideas:
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Backlit banners
Backlit banners are made of reflective materials that can be illuminated from behind. They're most often used at concerts and large events as a way for people to locate each other in the crowd.
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Heavy-duty premium banners
Heavy-duty premium banners are a type of sign that's more durable than traditional banners. They're big, so they're perfect for outdoor use at an event like a football game or a street fair. You can also use them at a storefront because they're so durable and can withstand the elements.
Conclusion
Finally, don't be afraid to contact us if you need any assistance or if you're having trouble figuring out how to maximize your street marketing tactics efforts. Could we help you in any way? We'd love to hear from you and assist you in determining the most effective strategies for promoting your business.
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